Personal Data Name: Yang Yiyin Sex: female Address: No.5 Jian Guo Men Nei Street, Beijing, P. R. China Post code: 100732 E-mail: yangyy@cass.org.cn; yiyiny2003@yahoo.com.cn   Education Ph.D. in Sociology from the Graduate School of Chinese Academy of Social Sciences, Beijing, China   Professional Positions and Titles (1) Research and Teaching Professor & Senior Researcher Institute of Sociology, Chinese Academy of Social Sciences (2) Title Head of the Social Psychology Department General Secretary, Chinese Association of Social Psychology   Main Research Fields Social identity theory （cultural identity, gender identity, citizenship identity） Indigenous social psychological research in Chinese societies（Guanxi, Zijiren, Bao） Psychology of economic（motivation of saving, tax paying, and contributing behavior） Social change and social mood（values, individual modernity ）   Research Projects * 2004.05-2006.09 "Reconstruct the public space: Studies on the community public participation", supported by the National Foundation of Social Science * 2004.03-2004.12 "Survey the will of retiring age on female government employee " supported by Women Study Center of CASS * 2004.02-2006.12 "Participation of inventors and the changing process of the financial order" supported by National Foundation of Nature Science * 1999.12-2004.12 "Studies on authority relationship, individual modernity, the practical ration of the golden mean "in "Studies on the social change of Chinese city-rural areas" supported by CASS * 1999.06 – 2002.06 "Chinese psychology of economic" supported by CASS postponed * 2001.09-2003.12 "Internet and the women identity" supported by Women Study Center of CASS * 2003.04-2003.10 "Survey on opinion of the Center governmental cadres " supported by Work Committee of Central Government Department * 1996.06-2003.11 "Chinese values during social change period" (sub-project of "social mood during social change period", supported both by the National Fund of Social Sciences and CASS * 2000.06-2001.06 "Study on Chinese residents’ saving motivation" supported by Chinese People Bank and The Center of Order investment * 1999.12–2001.07 "Overseas Chinese cultural identity study in southeast Asia" supported by CASS * 1999.08–1999.10 "Social psychological research on internet" supported by China Motion Internet Co.
PAPERS/ABSTRACTS Conference Presentation * Public participation: Who, Why and How, 7th Interdisciplinary Conference on Indigenous Chinese psychology，University of Taiwan, Oct. 2004, Taipei *  Reconstruct gender identity in internet, Chinese social psychology conference. Beijing University, July, 2004 Beijing (co-work) *  Development and Innovation: Cultural Identity of Malaysian Chinese The 4th international Chinese Overseas Conference. April, 2001 Taipei *  Zijiren and relationship between mother-in-law and daughter-in-law: A case study. Family members relationship and its psychological procedure: 5th Interdisciplinary Conference on Indigenous Chinese psychology，University of Taiwan, Dec. 2000, Taipei *  Method of data analysis on types of Internet users' needs and its theoretical meaning, Research method of internet Seminar，Social Development Research Center, Sep. 2000, Beijing *  Social science under the social-cultural perspective: A review on the problems of indigenization and normalization in the recent development of social science in mainland China, Reflections on the Approaches to the Indigenization of Social Science Conference, Dept. of Applied Social Studies, The Hong Kong Polytechnic University, Jan. 2000, Hong Kong *  Social identity and the career community: A study of cohesiveness of the China Youth Development Foundation, International Conference on the Development of Non-profit Organizations and China Project Hope, Oct.1999, Beijing *  Zijiren Conceptualization, The 3rd Chinese Psychologists Conference, Oct. 1999, Beijing The need of Internet users and virtual identity taken. Internet and Person Seminar, China Motion Internet Co.，Oct. 1999, Beijing *  The need of Internet users and virtual identity taken. Internet and Person Seminar, China Motion Internet Co.，Oct. 1999, Beijing *  Zijiren: Social psychological perspective. The Humanities and Science: Proceeding for the Young Scholars Forum across the Taiwan Strait, Chung-hua Institution for Economic Research, May, 1999,Taipei * Social relationship classification: Some case studies. Toward New Century: 3rd Chinese Social Psychology Conference, Chinese Association of Social Psychology, Oct. 1998, Beijing *  Provide for the aged and bring-up the children: Changing in the values of 'Bao' in Chinese. The 4th Chinese Mind and Behavior Symposium: The Way of Thinking and its Modern Meaning. May,1997, Taipei
BOOKS Books and Paper on Books * Social and Psychological change: A Comprehensive Review of K. S. Yang's Research on Chinese Individual Modernity. In Yeh, Chiu, and Hwang's (co-editors) From 'Modern' to 'Indigenous' Society', Taibei: Yuanliu Publication 2002 * One of us (zijiren): A case study on the classification of Chinese Guanxi，Yang Chungfang (ed.) Interpersonal relationship, affection and trust of Chinese: from an interactional perspective，Taipei: Yuanliu Publication2001, 131-158, * Chinese Affection pattern follow the “Zijiren' Guanxi classification model: A case of relation between mother-in-law and daughter-in-law, Yang Chungfang (ed.) Interpersonal relationship, affection and trust of Chinese: From an interactional perspective，Taipei:Yuanliu Publication 2001, 199-222, * Working motivation analysis, Organizational identity. In Guo Yuhua, Yang Yiyin, Ying Xing Career community: Case study on working motivation of the Third Sector'，Hangzhou: Zhejiang People Press, 1999, 98-201 * Zijiren: Social psychological perspective. In Chen Liying (ed.) The Humanities and Science. Taipei: Chung-hua Institution for Economic Research Press1999. 199-217 * Rural Urban Migration and Agricultural Industrial Transform: Two types of Non-peasantization. In Huang Ping (ed.). In search for survival: A sociological study of rural urban migration. Kunming: Yunnan People Publishing House,1997. 115-126. Translation Starburk, E. D. (1904). The Psychology of Religion. Translated into Chinese by Yang Yiyin, * Taibei: Guiguan Publishing Press, 1997. 1-397 * Robinson, J. P., Shaver, P. R. & Wrightsman, L. S. (1990). Measures of Personality and Social Psychological Attitudes. Translated into Chinese by Yang Yiyin, Peng Siqing & Zhang Zhixue. Taipei: Yuanliu Publishing Press, 1997. 488-532 * Morals and Values of Adolescent, Handbook of Adolescent Psychology, 1987, Pergamen Books Inc. translated by Yang Yiyin, in Contemporary Youth Study, No.2-3 1989